Tag Archives: susan calder
I have received more photos and comments from three people who are reading my novel, Island in the Clouds – two in Calgary and one in London, Ontario.
But first I’m including a link to a blog post about a copy of Clouds being donated to a library in Dominica, WI. Gwen Whitford, longtime resident of a sister-island in the Caribbean, recently hosted a contest on her blog and part of my agreement with her was that she would receive an extra copy of the book that she could do with what she wished. Gwen asked if she may give it to her favourite library in Roseau and I wholeheartedly agreed.
Last week, Susan Calder, a fellow Calgary-based mystery writer and author of the recently released, Deadly Fall, A Paula Savard Mystery, published by Touchwood Editions, sent a picture for inclusion in this WHO in the World promotion campaign of mine.
Here’s what Susan had to say in her email: I took the picture at the start of Stampede and was looking for a mix of Island and Calgary Stampede – hence the island shirt and straw cowboy hat, purchased in Mexico. As you had suggested, I included both of our books. Susan also ran with this idea and posted a similar picture of her own book with an explanation on her blog. Good one, Susan!
Then I received a message on Facebook from Frank Beltrano of London, Ontario, previous two-time contestant in my Coffee Shop Author contest and last year’s third place winner! Frank said: Like a vacation “Island in the Clouds” is exotic, full of adventure and a little too short! (I’m working at editing the next three novels in the series, Frank!)
Not only do Frank and I share the experience of Coffee Shop Author, but we also discovered we shared the same childhood pony! These photos were taken a couple of years apart as well as many miles (I was in Toronto and Frank was in Sault Sainte Marie, Ontario), but it is most definitely the SAME pony!
As Frank said when he discovered we’d had the same pictures taken, “That pony sure did get around!”
And finally, for this blog post, I have photos to share of my book at Indigo Signal Hill in Calgary, where my good friend, Judy Gardner – the best bookseller in the world! as I declare her to be on my Acknowledgments page – sells books several days a week. Thank you, Judy, for being the only bookseller so far to have sold out all copies of the initial order. I replenished stock today and Judy promptly put them on the New Mysteries display (where Island looks to be in good company!), adding her signed “Staff Pick” stickers to each copy. Thanks, Judy!
We made it through an entire week together, the Early Bird and the Nighthawk, and managed to accomplish exactly what we set out to do – raise awareness of Darcie Friesen Hossack, and of her newly published book,Mennonites Don’t Dance, and we even sold a good number of books along the way.
Now, book sales are how everyone else in this business gauges success of a promotional campaign; I’m trying to convince the traditionals that getting the name of the author out there, encouraging readers to discover a new author’s work, and making sure the author meets all of the most important people who will then talk up her book, will lead to book sales – but none of this can happen overnight. If you don’t tell readers about a new book and its author, how will they know to buy, borrow and read it, and then recommend it to their friends? What I’m trying to do as Writer Wrangler (my sister’s new title for this job I’ve created – manager just never seemed exact) is raise the profile of authors, and all their work, not just their most recent publication – but I am not trying to duplicate what publishers are already contracted to do for these authors, by way of promotion and publicity. I’m also helping authors develop other areas where they might be active, or creative – as journalists, speakers, teachers – trying to find them paid gigs, and introducing them to specific groups of readers, especially those who never set foot in a bookstore or a library, and who may not otherwise have been aware of these authors or bought/borrowed their books.
Darcie has been a food columnist for her local Kelowna and area print newspapers for six years. Her column now also appears in The Calgary Beacon, online. These past few months, Darcie has appeared online in an informal blog tour, which is soon to be ramped up towards December. Mennonites Don’t Dance is now listed on Book Club Buddy, and book clubs across North America can read an interview with Darcie, reviews of the book, and consider adopting it for discussion. (Thanks, Pearl Luke!) We’ve planted the seeds for a much more comprehensive tour of the Prairies during Spring 2011, and hope to promote several other Mennonite authors at the same time. People may have come for the cream cookies served at several readings in Calgary and Lethbridge last week, but they also enjoyed what they heard, and bought many copies of Darcie’s book.
Finally, I introduced Darcie to as many booksellers, librarians, friends and readers as I could during the week. This is word-of-mouth promotion, folks, and it still works better than any other kind there is. I have no doubt that readers will now “discover” this new writer over the coming weeks, months, and that Mennonites Don’t Dance will sell through, steadily, into the spring when we will be organized to do this all over again, and further afield, spreading the word about this great author and her book.
Please note, as Writer Wrangler I will not take on any author for promotion unless I truly believe in them, and their work – and in their ability to help themselves by working hard to promote, in a positive, unagressive way. As a reader, I endorse the writing of all the Alberta Books Canada authors: Betty Jane Hegerat, Bob Stallworthy, Deborah Miller, Barb Howard and Susan Calder, and of my former Humber classmate, Darcie Friesen Hossack, who has done exactly as we all expected… was the first in our class to be published, and has written a book that I am now very proud to help her to promote.
So, I’m very pleased to be able to say, “I’m with the author!” After all, if it weren’t for great authors like these, we wouldn’t have books to sell, buy, borrow, read, and enjoy.
Here’s Darcie’s take on the week of Oct. 17th – 22nd:
mennonites don’t dance on the road – day one
mennonites don’t dance on the road – day two
mennonites don’t dance on the road – day three
mennonites don’t dance on the road – day four
mennonites don’t dance on the road – day 5
mennonites don’t dance on the road – day 6
And then, we get to taste the fresh fruits of our labours! Makes it all worth while…