Tag Archives: social media
… or friend you on Facebook, or like your page, or connect with you on LinkedIn, or add you to my circles on Google+, or subscribe to your blog, or invite you to promote yourself and your book on my blog, Reading Recommendations:
I recently added the following comments to an excellent blog post written by Tricia Drammeh, Author Etiquette for Contacting Book Bloggers. (This is just an excerpt of what I had to say. Please go to the link to read the rest of my comments as well as Tricia’s very informative list of DOs and DON’Ts when approaching book bloggers.)
(In a profile) If I read, “Author of the breathtaking new novel XXX”, I will not follow. But if someone describes themselves as, “Writer, reader, promoter of fellow authors”, I’ll not only follow, but will probably offer them promotion on my blog.
By the way, for me “reader” is the key word in that description, because the other way authors can get my attention is by asking me about my books or the other books I publish. If anyone asks to read and review either of my books, invites me to be a guest blogger or be interviewed, I automatically reciprocate and offer to promote them on Reading Recommendations. It’s only fair. After all, just like them I have a couple of books I’ve written and published that need promotion!
I do not follow for a follow.
I do not “like” a page for a “like” of my page.
I do not “connect” on LinkedIn with someone I don’t already know in person.
Unless … you can prove that my following you is just as beneficial to me as it is to you.
As I said in the post I reblogged again yesterday, There are no Write-By-Number kits … I’m not in this game for the numbers I can accumulate – and your numbers certainly don’t impress me. I’m looking for a corps of Readers both for my writing and that of the Authors I promote.
(And it should go without saying I will follow and friend those Authors I do promote on my site – and I trust they will reciprocate.)
So, if you want to get my attention please tell me what’s in it for me, if I follow you, or promote you, or friend you. Once you do gain my attention, and reciprocate my follow with genuine engagement on social media, you’ll discover that I can be a very loyal advocate. And, if you have also written a great book … well, then, I could just become your champion for life! You never know how these connections on social media will turn out, but all you need do is ask a few of the Authors I’ve met there and worked with over the past couple of years in order to realize I am a very effective Author Impressario indeed!
Oh, and one more thing … When I do follow you, if you auto-respond with a message to buy-your-book-like-your-Facebook-page, I will auto-matically unfollow you. And if you try to sell me Tweets, I will block you.
Just so you know …
This is a post I first wrote on June 28, 2012, and after reading Seth Godin’s blog today (the link to which is at the bottom of what I have to say), I was reminded to get these words out there again to all the new followers and readers who I have met in these past couple of years. If you want to skip my verbosity, scroll down and read Seth’s much briefer take on the subject. Otherwise, read on, and please add a comment afterwards to let me know what you think. Let’s get a conversation started! smt
Here’s the way blogging and Social Media work… We post our opinions and observations to our blogs; we create status updates for our friends to read; we tweet about where we are, what we’re doing and what is of interest to us so that our followers may know what’s happening in our lives and what we consider to be important news. That’s the “taking” part of how we use personal blogs and both Facebook and Twitter, because we’re using these opportunities to promote ourselves, to get the word out there about us and what we’re doing, and thinking, about all that we believe to be of interest to our readers, friends, followers, and the world at large. Great!
But that’s not where it ends. You can’t expect everyone out there in Internetland will be breath-bated, awaiting your very next missive. Well, one or two might be anxious to read your every word, but don’t fool yourself into thinking that every one of those subscribers, friends or followers is actually paying any attention at all to what you’ve written, let alone that they think it will all be totally brilliant. Sorry to burst your egotistical bubble, but that’s just the reality of the Internet and Social Media in general these days.
Don’t get me wrong! I believe that blogs, Facebook and Twitter are all great methods of promoting my business and my own writing and book and I use them extensively, and every day. But I also realized a long time ago that the only way all three work for me in effectively getting the word out is if I also give back to the system. So I have always made a point of “liking” blog posts, subscribing to blogs I enjoy reading on a regular basis, making comments on them (with a link back to my own blog), and sharing those blogs on Facebook and Twitter. And while on Facebook, I “like,” comment on, and share my friends’ status updates as much as possible. On Twitter, I retweet, mention followers, thank them for retweeting my tweets, etc. This is the SOCIAL part of social media – the giving part of Give and Take. By commenting, sharing, retweeting and liking, we’re exposing our friends’ and colleagues’ writing to a whole new set of eyes – those of our own subscribers, friends and followers! After all, if we have loyal people who like to read what we post, then they will likely be interested in anyone we’re recommending they read or learn about from our shares. (Which is the point of my other blog, Reading Recommendations.)
By doing this, we become part of a conversation which is really what all of this Social Media was meant to be in the first place. And a conversation means two or more people equally taking part, contributing, listening, and encouraging others to become involved. One person posting alone and never conversing with others is a monologue – and how quickly do we tire of listening to a monologue? I have hidden countless friends and followers because of their incessant Me! Me! Me!’s and their seeming inability to take any active role in the actual conversation, in the social aspect of Social Media.
So, if you are an active blogger or user of Facebook or Twitter (and I’ve only concentrated on these three here because they are what I choose to use, but the same goes for Google+, LinkedIn, etc.), think about how you interact on them. Remember that it’s not about the number of subscribers, friends and followers you have, but whether those people are actually reading what you post and sharing it with their own friends and followers. What goes around, comes around. Think of sharing as good Karma.
Give as well as take.
Well, that put Mr. Griz to sleep. But if you’re still with me, read what Seth Godin has to say.
Because we authors and publishers can’t get the word out to readers about our books all by ourselves … So thanks for any help you can give us with the promotion!
On Social Media
From Writer Unboxed: Twitter: A Dangerous Sense of Entitlement by Annie Neugebauer
From wordserve water cooler: Build a Social Media Platform: Your Facebook Page by Janalyn Voight AND Build Your Marketing Wings on the Way Down by Kimberly Vargas
From Anne R. Allen’s Blog: Social Media Secrets Book Marketers Don’t Tell You – Part 1: How to Avoid Twitter-Fritter and Facebook-Fail
From BookWorks: Hashtags, Tweets and RTs — Here Are the Twitter Terms You Need to Know by Victoria McNally
From Jeff Bullas: How to Integrate Email and Social Media to Increase Engagement by Jennifer Watts
From Seth Godin: Principles for responsible media moguls
On the Promotion (and Marketing) of Books
From Jeff Bullas: 7 Marketing Trends You Should Not Ignore AND 8 Ways to Win at Marketing by Being Useful by Jay Baer
From Indie Author News: Four Ways to Think Long Term in Indie Publishing by Susan Kaye Quinn
From terribleminds: So, You Just Had Your Book Published
From Nathan Bransford: You Can Never Predict Your Bad Reviews
From Books & Such Literary Agency: The Fifty Shades of Grey Effect by Janet Kobobel Grant AND Basic Safety Techniques for Authors by Rachel Kent
From Outskirts: Virtual Book Tour Secrets to a Creative Mind by David Judd Nutting
From Masquerade Crew: 5 tips to make book reviews more legit
From GoodEReader: Taking Book Discovery to New Lows, New Highs by Mercy Pilkington
From wordserve water cooler: What Does Your Reader Look Like? by jandunlap
From Seth Godin: More people are doing marketing badly … AND But it only works sometimes
And is this the best book promotion ever or what??? My novel was really written by J.K. Rowling. Really. It was … (If I can get you to believe that, this will be the best marketing coup! No, wait. It’s been done already, hasn’t it?)
From Nathan Bransford: What J.K. Rowling’s pseudonymous novel says about commercial success
What about you? Do you have any social media or book marketing and promotion secrets you’d like to share? After all, as the poster at the top says, it’s all about sharing …