Tag Archives: promotion
Since I’ve been back in Canada, spending the summer months at my trailer, now aptly named, “Another Page” …
I’ve been borrowing print books like mad from the Bruce County Public Library, specifically at the Kincardine and Lucknow Branches, which happen to be almost equidistant in driving time from the trailer park.
And … WOW!! What a summer it’s been, catching up on books that were not available as eBooks or that I otherwise might have had to wait a long time to borrow as eBooks. I’ve also caught up on watching movies too as the system has a terrific selection of DVDs in their collection. It’s been a busy summer, driving back and forth, picking up holds and taking back materials I’ve read/watched. I’ve been into both branches so often and borrowed so much that the librarians all seem to know me by name now (and one told me yesterday that they will miss me after Oct. 1st when I leave the park for the winter). I’m starting to feel like Norm in the TV series, Cheers!
Or an addict surrounded by a group of happy pushers. Hmmm.
But all of this has now made me realize that …
READING IS MY SUPERPOWER!!
(Even though I always secretly wanted to be Wonder Woman)
In fact, I wish I had been able to figure out a way to become a PROFESSIONAL READER – and be paid for all the reading I have done in my life. That would have been cool … (As it was, I was a bookseller and a publishers’ sales rep, and was paid to SELL books, not to read them. I actually didn’t have much time to read those books I was selling. I wish I’d been given time during my days of being paid and was sent off to read those books I was selling. I would have been even more effective than I was at convincing customers, booksellers and librarians to buy those books. I was always very convincing when promoting a book I had enjoyed …)
At the beginning of the summer I made a concerted effort to research, source, and track down as many books as I could that I wanted to read, both new releases and those by favourite authors, and used the library’s handy “My Lists” section on their website to create my own list of book and DVD titles I was hoping to borrow. I also went through a hefty “Want-To-Read” list I had compiled on the Goodreads site over the years I’ve been a member and discovered many of those books were available in print from Bruce County, so on to the lists they went!
The other thing that happened was I promoted a book on my Reading Recommendations blog by Margaret Mackey titled, One Child Reading: My Auto-Bibliography. This reminded me that I, long ago, had the idea to write a series of blog posts, On Reading, in which I compile information on Who reads – and How, What, When, Where and Why they read. So I decided, while I had access to a great print selection of books on the topic of reading, that I would borrow even more books and do the necessary research for this series I’ve been meaning to write.
It was like a Perfect Storm for anyone who loves books and reading as much as I do!
So, I’ve been thinking about that PROFESSIONAL READER job, and figured that … just as libraries and other organizations designate, and often pay a stipend to, a writer-in-residence, maybe it’s time to consider creating a Reader-in-Residency Programme – in which someone who reads a lot of books (as I do) and can review and recommend those books to other readers is given office space and the opportunity to set up a reading programme for anyone interested in learning about available books. (I actually had this idea when I promoted Shaun Hunter’s blog and her efforts to gather up all the reading material she could that was set in or about the city of Calgary. I think Shaun would be a terrific Reader-in-Residence for the city to hire – especially a city like Calgary where the current mayor, Naheed Nenshi, reads a lot of books himself and publicly promotes reading and the Calgary Public Library.)
So, what do you say, folks? I figure that anyone who encourages others to read, and to read well and a lot, should be designated a SUPER HERO! I am willing to continue reading and recommending books for no payment at all, but … Should anyone ever be in need of a person who possesses the Superpower of Reading, then I’m your Reader, and I’m available!
Just whistle. You know how to whistle, don’t you?
This post is an introduction to the series, “On Reading”, which you will be able to follow on this blog page.
The series is dedicated to the memory of a great reader and blogger, roughseasinthemed.
Buy/Borrow, Read, Promote to other readers
… those books you enjoy.
Never expect the author to give you a free copy. But, if they offer to do so, you shouldn’t feel you are under any obligation to either read the book or give it a rave review. Unless you truly enjoyed reading that book. (As far as I’m concerned, I’m always thrilled to death with the thought that someone else may be reading my book!)
Buying or borrowing a copy from the library is the best show of support. (And if your local library does not have the book in their collection or the bookstore doesn’t have it in stock then this is a good time to mention the book to them. Did you know that most libraries encourage their patrons to recommend books that may be added to their collections? Both print and eBooks in most cases … )
If you can’t find the book to purchase or borrow then write to the author and ask if you may purchase direct. (I’ve supplied a number of print copies of my novel to readers worldwide, outside of Canada, who wrote to request them.)
If you didn’t enjoy the book, tell the author and list all the reasons why. This is how authors learn to write better books. (I remember seeing a sign in a fast food outlet that read: If you like us, tell your friends. If you don’t like us, tell us!) We know that not every book will appeal to all readers – we get that. But we do definitely appreciate receiving constructive criticism.
Sometimes that lack of enjoyment can result from the author not having been clear in their writing. In the case of my own writing, I would appreciate hearing whether someone has misunderstood any aspect of my stories or just not enjoyed the way I’ve written them. That way, I will be sure to make my writing crystal clear in the future. (And the beauty of eBooks is that authors can easily go back and correct any mistakes discovered after publication, and anyone who has already purchased a copy will receive the updated version as soon as it’s uploaded.)
Promoting can be as simple as telling a friend that you enjoyed a book. Reviews online are always welcome, but not necessary if you don’t feel comfortable posting your opinions online. If you are a member of Goodreads, even just listing the book as “currently reading” or “read” and assigning it a number of stars is enough to make me happy. (Please do go that one step further though and mark the book as “currently reading” or “read” when you have finished reading. At the moment, there are 1027 readers listing my novel Island in the Clouds as “to-read”. Imagine if only half of those actually followed through to read and rate that novel. I’d be a very happy author, indeed! Heck! I’d be happy if only 10 readers did this!)
It all seems very simple, doesn’t it? I wonder whether sometimes Readers don’t realize how important they are to Authors. Speaking for myself, you are the reason I write. It’s never been about stroking my ego, fulfilling a dream, or selling lots of books and making a fortune (Yeah, Ha! Ha! As if … ), but about telling a story as well as I can tell it, having it read, and enjoyed, by as many Readers as possible. As long as I know Readers are reading and enjoying what I write then I will keep writing more stories.
So I ask you to think about the authors whose books you’ve enjoyed reading … Would you be willing to do the above to keep them writing more books?
I hope that your answer is YES!
And, on behalf of all Authors, I thank you for wanting to read what we write …
We would not be Authors without READERS!
As my own personal celebration of Canada’s 150th Birthday this year,
I offer a list of 150 Canadian Authors!
These are authors whose books are on my shelves, or who have been promoted on my blog, Reading Recommendations. Many of them I’ve met in person at one time or another (some have even driven with me in my car!), either when I was a bookseller, publishers’ sales rep, or Author Impresario in my business, Alberta Books Canada. Some have also become close personal friends over the years, and for that I am extremely grateful!
All are terrific writers! So I urge you – whether you are a Canadian reader or a reader living anywhere else in the world – to check out any or … ALL of these authors I’ve listed below in alphabetical order. I have included initial links to the authors who have been promoted previously on my blog.
Read and enjoy! Oh, and HAPPY 150TH BIRTHDAY, CANADA, eh!
Marcello Di Cintio
J. Michael Fay
Demetra Angelis Foustanellas
Betty Jane Hegerat
Darcie Friesen Hossack
Mark Anthony Jarman
Shirlee Smith Matheson
Lorna Schultz Nicholson
Timothy L. Phillips
David A. Poulsen
Leo Brent Robilliard
Richard William Stevenson
Lee D. Thompson
Aritha van Herk
And #151 … Susan M. Toy
If you have read Island in the Clouds or One Woman’s Island or That Last Summer (or all three!) and enjoyed reading them – but you haven’t yet posted any reviews online, I would appreciate you doing so now, on Goodreads, Amazon, Kobo, iTunes, your library’s website, or your own blog. I’m hoping to build up awareness for my writing in general to create a solid fan base in place to do the heavy-lifting of informing and, hopefully, exciting different and new-to-me readers about any future publications. If you have already posted something to do with me or my writing on your own blog I have likely added that link to this page, this page, or this one. If your interview or review are not listed there, please let me know so I can include you.
Now, I know some readers are shy and don’t want their thoughts and opinions posted in public, and especially not online. I appreciate and understand that feeling! If you have read my books though and enjoyed them enough to want to tell me about that enjoyment, then please send me an email (susanmtoy (at) gmail.com). Your review can be as brief as you’d like to make it. And I promise never to divulge your name if you want to remain anonymous, but do let me know if I may post and quote your comments on my blog – without your name attached! – so potential readers have a chance to see what “someone” thinks of my books and my writing. Whatever you decide, please do write and tell me whatever it is that you think. The best way for any author to improve is to listen to comments made by their readers. After all, it’s you we’re writing for in the first place!
What I hope to achieve by all this, of course, is a build-up of word-of-mouth promotion. You who are already satisfied readers will become, I hope, the foot soldiers in my campaign to promote my books. If you DO want me to quote you in future publicity then let me know I may use your name. A review with a real name has so much more credibility, and I’ll be using the best of those as bullets (not real gun bullets, of course!) and endorsements.
The other way for you to become involved in this promotion campaign of mine is by personally telling your friends about my books, and encouraging them to read what I’ve already published. Then, if they like what they read, they will anticipate my future publications. A readership is something we authors build one reader at a time … and by writing books readers enjoy reading.
So thanks to everyone for reading through my post, and for any help you may be able to offer.
And remember … I am but one author out here who is writing and publishing. There are many, many others who can also use a hand in the promotion of their books. Never discount the effect your personal recommendation has on any book you read and enjoy. Please don’t keep that enjoyment to yourself – tell others about it! An author’s success may just depend on your initial recommendation! (I feel so strongly about this concept that I created the Reading Recommendations blog.) And for those of you who would like to take this a step or two further, here are 99 Ways to Spread the Word About a Book You Love.
Thanks for reading – and commenting and reviewing! I could never have come this far without all of you loyal readers, and I appreciate every single one of you!
I’m hoping that readers of this blog will take my request seriously and consider reading to write reviews for the more than 150 Authors I’ve promoted on my blog, Reading Recommendations. I posted to that blog today and addressed all the authors there, Reading Recommendations … Spring Cleaning, telling them I’ve cleaned up the lists a bit. I immediately received messages from several of those authors, offering me reciprocal promotion for my own writing, and one also requesting titles he could review.
So I thought I would open this up to everyone, readers included – those who don’t happen to also be authors themselves. I ask that you look through the lists on that blog and consider writing a review of books you may have already read, or let me know if you have written a favourable review of any that I may then repost on the reading recommendations reviewed blog. Or, if you discover an author you’d like to interview or review, let me know and I will help you contact them.
Thanks for any help with this. All we authors need reviews, but most important of all is that we find readers who are interested in reading what we write! If you find some new-to-you authors through this blog of mine then I am very happy indeed!
But if you then tell your friends about this great author and their books, that will be pure magic!!
I recently read two blog posts that resonated with me, primarily because I have been giving the entire write/publish/sell-lots-of-copies notion a rethink and am wondering how I might change the way I approach my own writing and finding new readers for it.
Please go and read both – I’ll wait …
Now, I’m not suggesting we all completely revamp our marketing plans and incorporate something as unusual as what Shaunta has created on her blog. Nor should we declare it all to be simply “snake oil sales” and write off marketing completely.
We do … or, at least, I do, need to start replacing my misbelief in marketing my writing with a better belief in my writing (and the writing of authors in general) overall – as Seth declares – and think even further outside the box – as Shaunta outlines she is doing.
Those who know me know that I’m not short on BIG ideas! I’ve posted a number of these ideas here on my blog (links are on this dedicated page) and several of these ideas came to me after reading posts and books written by Seth Godin. (If you are not subscribed to his daily blog posts, I suggest you sign up immediately. He really gets the creative juices flowing! Most Read vs. Best Sold – my purple cow is a case in point.) And I always like to think outside the box anyway … generally about the next-town-over from that box, in fact. I learned long ago that:
So, off I go to think differently, again, and revise, revamp, rejig the way I promote and find readers for my own books and for those written by author-friends. I don’t know what those changes will entail, but watch for something new on this blog and on my others, as well as in my use of social media. A change is as good as a rest, right? And that goes not just for me but for my readers and followers and fellow authors, too. In the meantime, I’m off to think and to read and to write. I do hope I can come up with some ideas that will be of use to everyone and of benefit specifically to readers out there. Maybe not quite like one of my childhood heroes …
… but you get the idea.
Since this is the month to celebrate poetry and poets, I thought I would provide you with a list of the poets I have previously featured on my other blog, Reading Recommendations. All links will take you to each poet’s promotion.
As readers of my new novel, One Woman’s Island, have discovered, I included local Bequia recipes at the end of each chapter to give you all a “flavour” of what the food is like that the book’s characters eat.
Also at the end I included a recipe for an Island in the Clouds cocktail I invented that Sharon Wilson and Dan Erkelens kindly tested and reviewed here on reading recommendations reviewed.
One Woman’s Island is a very personal book, and one thing I definitely share with the main character is a love of good food and cooking. Over the years living on Bequia I’ve had the opportunity to develop my cooking skills and have become quite a good baker. Of course, it helps to have a pizza/bread oven close by …
I also developed a recipe for cinnamon buns that produces a light and fluffy bun not cloyingly sweet. (Recipe is in the book.)
So, if you haven’t read my novel yet, you’re in for a taste treat as well as (I think) a good story!
But now I’m coming to the reason for the title of this blog post, and I want to know …
What’s Cookin’ in YOUR kitchen!
Everyone has a recipe that’s special to them, either something your mother made for the family or a favourite recipe you’ve “owned” over the years – your party trick! – that receives accolades whenever you serve it. Or it could be that you now live in a different culture altogether (as I have) and you’ve discovered some local specialty you find very appealing and representative of the place and its people. So here’s what I’m asking you to do …
Please share that recipe with us! If you have a blog, please write a post – link to this blog post then tell your own story about the importance of your recipe. Include the complete recipe and add a photo of the dish as it’s served, if possible. But please do give us the background information as to why this particular recipe is so important. (If you do not write a blog, please contact me if you would like to participate and I will create a separate blog post for you here.)
Even if you are not a cook yourself, I’m sure you can think of something you’ve enjoyed eating during your lifetime, something that has significance to you. I want to hear about it!
In a way, we’ll be creating a kind of online cookbook for other readers to enjoy.
And … just in case you were wondering, this is what half of a 22-dozen order for bagels looks like.
I’m just curious as to how many readers have actually read what I’ve written and how many of those readers have read more than just one piece of writing I’ve published so far. So I created this poll and would appreciate it if you would click on whatever you’ve read. And please leave any comments below as well, if you’d like to say something about my writing. I’m all ears!
Here are links to everything listed in the poll:
Thank you to all readers! You are the reason we writers write.
And definitely not from some flounder!
But this is what I can call a message I really like!
Not all readers like to write reviews and post them online, and I get that! So I will never ask anyone to review my books or post their thoughts if they don’t wish to do so.
However, I do know many readers, especially friends, like to tell me their thoughts and impressions about my books after they’ve read something I’ve written. They quite often write to me privately in an email, or they tell me in person when I meet up with them. So I then ask if I may post their comments to my blog, and will do so anonymously, if that’s what they wish.
Here are comments from two friends who had previously read Island in the Clouds and have now told me what they think of One Woman’s Island …
Friend #1 (received by email):
I loved reading One Woman’s Island. I enjoyed it so much that at one point, I wished the story wouldn’t end! I appreciated that Marianne was such a strong character. She believed in her values and did not cave in when she encountered opposing views. Keep writing, Sue. I look forward to your next book. Violet
Friend #2 (From a conversation):
I enjoyed the development of the characters, particularly Tex, who I had no sympathy with initially, but came to like him. Mariana reflects the views of a lot of people who come to the island, who are invasive and intrusive, and get it all wrong. She irritated the hell out of me and at times I wanted to slap her! I really enjoyed the change in speed between life on Bequia and the slow pace of the tranquil garden in several scenes. There should be a place like that on this island where people can sit in private and not be overheard, enjoying a coffee or tea completely out of sight. (smt: Well, there is my own verandah at The View. Although I do quite like my imagined garden in the novel.) I actually felt that what you’ve done is left enough strings untied that what I want most is to read the next book.
Friend #1 has visited us on Bequia, but I have known her since 1979, shortly after we moved to Calgary. We have been friends ever since. She is an artist and has always encouraged my writing.
Friend #2 owns a house on Bequia and has been coming to the island for many years. She’s supported my books wholeheartedly and keeps print copies in her house for rental guests to read. (And if you’re thinking of coming to Bequia, I do recommend you check out this friend’s house – send me an email for details.)
Both women are avid readers, so I am particularly flattered by their comments.
As well, I received a wonderful review of my book from author and friend, Timothy Phillips. (The link will take you to his promotion on my blog.) He did post to both Amazon and Facebook, but I just had to share with you here what he has said:
I was fortunate to read Susan Toy’s first book, Island in the Clouds. This is set on the Caribbean island of Bequia and murders will take place – guaranteed. We don’t have to wait long – a body turns up floating in the swimming pool almost on page one. It’s an exciting read all the way through.
Toy’s second book is also set in Bequia, which is where she resides for half the year. She knows the island intimately and she knows the people, both the ex-pat community and locals and has weaved this backdrop effectively into her story. We will have to wait a third of the way into her book before we have full proof of skullduggery and mischief. Yet, right from the beginning, we have ominous warning of some malevolent presence of things to come through the almost incoherent rambling conversation of three children. So, we’re prepared to wait. It reminds me of the witches’ scene in Act One, Scene One of Macbeth.
We all, especially if we live in the cold North, have images in our mind of paradise on earth – a warm sunny climate, pristine beaches, plentiful exotic fruits, smiling locals speaking in a patois that has a lilting and colourful charm – easy to be enchanted here, nice place to visit. Might even consider moving here if suddenly there was upheaval in one’s life.
That happens to the protagonist, Mariana who has come to Bequia with her two cats for an extended visit to mend from a marriage that ended. She’s naive but well-intentioned – perhaps she’s enervated by sunshine and dazzled by vibrant blue skies. She wants to contribute meaningfully and yet her perception of life on the island through seemingly rose-tinted spectacles is far different from reality.
The tension in Toy’s story builds magnificently, the main characters are intriguing colourful individuals and she develops them masterfully. There are few that will predict the outcome of the story and we are left guessing right to the end.
Toy is an interested foodie and has obviously experimented with local dishes. At the end of some chapters, she has included the recipes for these. It gives one a chance to take a breath and reminds me of the opportunity to stretch, get a snack or an ice cream at Intermission. One needs that.
And I loved your review, Tim! Thank you so much for reading and telling everyone! I especially like the reference you made to Macbeth – Nice!
If anyone else has read and enjoyed any of my books, but is kind of shy about putting their comments out there, your secret identity is safe with me! Just send me an email, susanmtoy (at) gmail.com, tell me what you think, and give me permission to post either with your name or without. As I said in a blog post I wrote earlier this year, A small request of all my readers …
Thank you, to all readers, from the bottom of my heart!