How to Help an Author …

Buy/Borrow, Read, Promote to other readers
… those books you enjoy.

Repeat.

Never expect the author to give you a free copy. But, if they offer to do so, you shouldn’t feel you are under any obligation to either read the book or give it a rave review. Unless you truly enjoyed reading that book. (As far as I’m concerned, I’m always thrilled to death with the thought that someone else may be reading my book!)

Buying or borrowing a copy from the library is the best show of support. (And if your local library does not have the book in their collection or the bookstore doesn’t have it in stock then this is a good time to mention the book to them. Did you know that most libraries encourage their patrons to recommend books that may be added to their collections? Both print and eBooks in most cases … )

If you can’t find the book to purchase or borrow then write to the author and ask if you may purchase direct. (I’ve supplied a number of print copies of my novel to readers worldwide, outside of Canada, who wrote to request them.)

Read – If you enjoyed the book, tell everyone you know about it! Word-of-mouth marketing really does work.

If you didn’t enjoy the book, tell the author and list all the reasons why. This is how authors learn to write better books. (I remember seeing a sign in a fast food outlet that read: If you like us, tell your friends. If you don’t like us, tell us!) We know that not every book will appeal to all readers – we get that. But we do definitely appreciate receiving constructive criticism.

Sometimes that lack of enjoyment can result from the author not having been clear in their writing. In the case of my own writing, I would appreciate hearing whether someone has misunderstood any aspect of my stories or just not enjoyed the way I’ve written them. That way, I will be sure to make my writing crystal clear in the future. (And the beauty of eBooks is that authors can easily go back and correct any mistakes discovered after publication, and anyone who has already purchased a copy will receive the updated version as soon as it’s uploaded.)

Promoting can be as simple as telling a friend that you enjoyed a book. Reviews online are always welcome, but not necessary if you don’t feel comfortable posting your opinions online. If you are a member of Goodreads, even just listing the book as “currently reading” or “read” and assigning it a number of stars is enough to make me happy. (Please do go that one step further though and mark the book as “currently reading” or “read” when you have finished reading. At the moment, there are 1027 readers listing my novel Island in the Clouds as “to-read”. Imagine if only half of those actually followed through to read and rate that novel. I’d be a very happy author, indeed! Heck! I’d be happy if only 10 readers did this!)

It all seems very simple, doesn’t it? I wonder whether sometimes Readers don’t realize how important they are to Authors. Speaking for myself, you are the reason I write. It’s never been about stroking my ego, fulfilling a dream, or selling lots of books and making a fortune (Yeah, Ha! Ha! As if … ), but about telling a story as well as I can tell it, having it read, and enjoyed, by as many Readers as possible. As long as I know Readers are reading and enjoying what I write then I will keep writing more stories.

So I ask you to think about the authors whose books you’ve enjoyed reading … Would you be willing to do the above to keep them writing more books?

I hope that your answer is YES!

And, on behalf of all Authors, I thank you for wanting to read what we write …

We would not be Authors without READERS!

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150 Canadian Authors to celebrate Canada’s 150th Birthday!

As my own personal celebration of Canada’s 150th Birthday this year,
I offer a list of 150 Canadian Authors!

These are authors whose books are on my shelves, or who have been promoted on my blog, Reading Recommendations. Many of them I’ve met in person at one time or another (some have even driven with me in my car!), either when I was a bookseller, publishers’ sales rep, or Author Impresario in my business, Alberta Books Canada. Some have also become close personal friends over the years, and for that I am extremely grateful!

All are terrific writers! So I urge you – whether you are a Canadian reader or a reader living anywhere else in the world – to check out any or … ALL of these authors I’ve listed below in alphabetical order. I have included initial links to the authors who have been promoted previously on my blog.

Read and enjoy! Oh, and HAPPY 150TH BIRTHDAY, CANADA, eh!

Margaret Atwood
Gail Anderson-Dargatz
Jerry Auld
Joann Bannatyne-Cugnet
Pamela Banting
Nick Bantock
Joan Barfoot
Karen Bass
Arjun Basu
Kimmy Beach
Eileen Bell
Frank Beltrano
Rick Bergh
Christian Bok
Gail Bowen
Stephen Bown
Brian Brennan
Maureen Bush
Sharon Butala
Paul Butler
Susan Calder
Pam Chamberlain
Marty Chan
Weyman Chan
Pam Clark
Sharon Clark
Leonard Cohen
Matt Cohen
Gordon Cope
Bill Corbett
Joan Crate
Lesley Crewe
N.R. Cruse
Robertson Davies
Della Dennis
Marcello Di Cintio
Roy Dimond
Glenn Dixon
Marina Endicott
Bill Engleson
Mandy Eve-Barnett
J. Michael Fay
Sheree Fitch
Cheryl Foggo
Darlene Foster
Demetra Angelis Foustanellas
Hugh Garner
Don Gillmor
Sheryl Gordon
Katherine Govier
Wayne Grady
Linda Granfield
Blaine Greenwood
Rosemary Griebel
Jacqueline Guest
Lori Hahnel
Richard Harrison
Elizabeth Hay
Betty Jane Hegerat
Robert Hilles
Jack Hodgins
Darcie Friesen Hossack
Barb Howard
Allan Hudson
Bruce Hunter
Shaun Hunter
Hazel Hutchins
Ann Ireland
Mark Anthony Jarman
Glenna Jenkins
Teresa Karlinski
Detlef Karthaus
J.F. Kauffmann
Michael Kelly
Melanie Kerr
Fran Kimmel
Thomas King
Myrna Kostash
Robert Kroetsch
Lee Kvern
Margaret Laurence
Peter Learn
Pearl Luke
Margaret Mackey
Hugh MacLennan
Alistair MacLeod
Alice Major
Carin Makuz
Dave Margoshes
Andy Marshall
Mike Martin
Clem Martini
Sid Marty
Shirlee Smith Matheson
R. Matthias
Steven Mayoff
Matt Mayr
Randy McCharles
Kim McCullough
Pamela McDowell
Ken McGoogan
J.P. McLean
Dan McNeil
Bruce Meyer
Peter Midgley
Kirk Miles
Antony Millen
W.O. Mitchell
L.M. Montgomery
Brian Moore
Douglas Morrison
Alice Munro
Lorna Schultz Nicholson
Michael Ondaatje
Peter Oliva
Ursula Pflug
Timothy L. Phillips
David A. Poulsen
Marie Powell
Paul Quarrington
Bill Richardson
Mordecai Richler
Leo Brent Robilliard
Stuart Ross
Gabrielle Roy
Robert Runte
Candace Savage
Merilyn Simonds
Ron Smith
Bob Stallworthy
Kristina Stanley
Fred Stenson
Richard William Stevenson
Eugene Stickland
Danika Stone
David Suzuki
Geo Takach
Lee D. Thompson
Aritha van Herk
Cristy Watson
Tom Wayman
Alison Wearing
Thomas Wharton
Rudy Wiebe
Nicole Winters
Chris Wiseman
Caroline Woodward
L.B. Wright
Tim Wynne-Jones
Lockard Young

And #151 … Susan M. Toy

The Beetleypete 1000!

During the Merrie Month of May, I discovered (through friend Felicity Harley’s reblogging of it) a series of posts by a new-to-me UK blogger, beetleypete, titled A-Z Film Challenge. I was late coming into the challenge with my own suggestions (I didn’t begin commenting until around the “L” post, I think), but I was pleased to see that Pete’s series had already attracted a great deal of attention and further recommendations from his blog’s readers that it seemed as though a real online “party” was going on! I also discovered in short time that Pete has an extensive knowledge of World Cinema (which I particularly enjoy) and had many of the same experiences of seeing films for the first time when he was growing up in England as I had growing up in Canada. Turns out we’re just about the same age. While Pete and I mainly agreed on his daily alphabetical choices, I found it fun to search my own memory banks and remember those other films that had meant a lot to me over the decades. I also discovered a few new pals in the comments section who brought even more movie titles and experience to the table. When Pete’s series came to an end, I know I wasn’t the only movie-lover sad to lose this daily reminiscence we’d come to anticipate and enjoy. I asked Pete if he had kept track of all the suggestions made – he hadn’t – and offered to go back over the posts and compile as complete a list as I could.

Thanks to Pete Johnson for the original idea of this series, and for his stick-to-it-iveness that kept it going. Also, thanks to Pete’s readers for all their great suggestions!

Here’s a complete update of this entire list of Beetleypete’s blog posting of movies – thanks to one of Beetleypete’s readers, ozflicks, for not only listing the more-than-1000 movies in alphabetical order from this series, but also for annotating the entire list to show not only Pete’s top favourites for each letter but also who exactly added to his list with their own preferences. Ozflicks has included a “legend” of names to which the initials beside each title refer. Much more thorough than the original list I created on this blog post, so I decided that rather than copy his work, I would create a PDF file and link to it here: The Beetleypete 1000

This list gives you the entire alphabet, as well as the Numbers at the end, so it’s much more complete than my proposed two posts would have been. Thanks, Ozflicks!

Got LIVE if you want it!

Hooray!! An occasion to really celebrate! Kevin Brennan has published a new book! Read all about it here …

WHAT THE HELL

Guess what? In No Particular Order is now live on Amazon!

Here’s the blurb:

It’s true that life is linear, but the living of it is all over the map. In this memoir-in-vignettes, novelist Kevin Brennan (Parts Unknown, Yesterday Road) examines his life the way memories occur in the wild: in no particular order. Whether it’s recalling high school humiliations, ups and downs in love and romance, or unique interactions with the human race at home and abroad, Brennan both entertains and moves the reader with moments of unexpected poignancy and full-tilt humor. In No Particular Order is a deconstructed memoir, like no other because it looks at life as it really is — a kaleidoscope of individual moments.

Snatch a copy today for just 99 cents, but be sure to tell your buds about it, because I suspect I won’t be able to promote this title…

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How valued Readers can become valued Reviewers!!

If you have read Island in the Clouds or One Woman’s Island or That Last Summer (or all three!) and enjoyed reading them – but you haven’t yet posted any reviews online, I would appreciate you doing so now, on Goodreads, Amazon, Kobo, iTunes, your library’s website, or your own blog. I’m hoping to build up awareness for my writing in general to create a solid fan base in place to do the heavy-lifting of informing and, hopefully, exciting different and new-to-me readers about any future publications. If you have already posted something to do with me or my writing on your own blog I have likely added that link to this page, this page, or this one. If your interview or review are not listed there, please let me know so I can include you.

Now, I know some readers are shy and don’t want their thoughts and opinions posted in public, and especially not online. I appreciate and understand that feeling! If you have read my books though and enjoyed them enough to want to tell me about that enjoyment, then please send me an email (susanmtoy (at) gmail.com). Your review can be as brief as you’d like to make it. And I promise never to divulge your name if you want to remain anonymous, but do let me know if I may post and quote your comments on my blog – without your name attached! – so potential readers have a chance to see what “someone” thinks of my books and my writing. Whatever you decide, please do write and tell me whatever it is that you think. The best way for any author to improve is to listen to comments made by their readers. After all, it’s you we’re writing for in the first place!

What I hope to achieve by all this, of course, is a build-up of word-of-mouth promotion. You who are already satisfied readers will become, I hope, the foot soldiers in my campaign to promote my books. If you DO want me to quote you in future publicity then let me know I may use your name. A review with a real name has so much more credibility, and I’ll be using the best of those as bullets (not real gun bullets, of course!) and endorsements.

The other way for you to become involved in this promotion campaign of mine is by personally telling your friends about my books, and encouraging them to read what I’ve already published. Then, if they like what they read, they will anticipate my future publications. A readership is something we authors build one reader at a time … and by writing books readers enjoy reading.

So thanks to everyone for reading through my post, and for any help you may be able to offer.

And remember … I am but one author out here who is writing and publishing. There are many, many others who can also use a hand in the promotion of their books. Never discount the effect your personal recommendation has on any book you read and enjoy. Please don’t keep that enjoyment to yourself – tell others about it! An author’s success may just depend on your initial recommendation! (I feel so strongly about this concept that I created the Reading Recommendations blog.) And for those of you who would like to take this a step or two further, here are 99 Ways to Spread the Word About a Book You Love.

Thanks for reading – and commenting and reviewing! I could never have come this far without all of you loyal readers, and I appreciate every single one of you!

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Tim Isberg – a listening recommendation

Tim Isberg

What is your latest release and what type of music is it? Latest record is full length album released Oct 2015 Tears Along The Road, produced by JUNO winner Miles Wilkinson. It is an Alt-Country blend of Americana and contemporary Folk. The CD was selected by Music Canada in their top 25 favourite albums (all genres) produced in Canada in 2015.

Quick description of the songs: Tears Along The Road is a first fully produced CD, following a 2005 underground CD Coming Home. Live shows are an occasion to personally engage the audience with genuine stories and original songs of a ‘singer-songwriter-soldier’, and sometimes an eclectic mix of covers spanning rock, blues and roots and even celtic genres. Too many influences to mention, but songs are in stylings of Rodney Crowell, Lennie Gallant, Ryan Adams, Blue Rodeo and JJ Cale.

Brief biography:
Originally from southern Alberta, veteran soldier Tim Isberg is an accomplished singer-songwriter who is emerging in the performance scene after a lengthy hiatus from music to serve in the Canadian Army.

From Rwanda to Afghanistan, Tim experienced the challenges of living and working in different cultures and conflicts, and amid the best and worst humanity has to offer. As a performer, he has entertained audiences in many corners of the world, including a recent 10-concert international tour in 2016.

Tim is a story-teller who brings well crafted songs to the stage and a unique and endearing array of life experiences he shares in a way that makes each listener feel connected.

Nominated for 2016 ACMA Male Artist of the Year, Tim’s album Tears Along The Road was released in October 2015 and recorded with celebrated JUNO award-winning producer-engineer Miles Wilkinson and selected by Music Canada as one of the Top 25 Favourite Albums of 2015.

Tim performs solo, duo, and often with his full band consisting of Blaine Doherty on guitar, Dean Pierno on percussion, Kim Lesaca on bass, and additional guests on pedal steel or violin.

Links for People to Buy It:
Tim’s website

Tim’s promo links:
Tim’s website
Facebook

What are you working on now?
Working toward another recording project for fall 2017, and writing … always. Also, writing a chapter for a book to be published by Simon & Schuster in summer 2017, Everyday Heroes: Inspirational Stories from Men and Women in the Canadian Armed Forces.

Tim’s listening recommendation:
Lynne Hanson, Lindi Ortega, Badfinger! (Tommy Evans was a close pal of my best friend).

Book Reviewers Wanted!

I’m hoping that readers of this blog will take my request seriously and consider reading to write reviews for the more than 150 Authors I’ve promoted on my blog, Reading Recommendations. I posted to that blog today and addressed all the authors there, Reading Recommendations … Spring Cleaning, telling them I’ve cleaned up the lists a bit. I immediately received messages from several of those authors, offering me reciprocal promotion for my own writing, and one also requesting titles he could review.

So I thought I would open this up to everyone, readers included – those who don’t happen to also be authors themselves. I ask that you look through the lists on that blog and consider writing a review of books you may have already read, or let me know if you have written a favourable review of any that I may then repost on the reading recommendations reviewed blog. Or, if you discover an author you’d like to interview or review, let me know and I will help you contact them.

Thanks for any help with this. All we authors need reviews, but most important of all is that we find readers who are interested in reading what we write! If you find some new-to-you authors through this blog of mine then I am very happy indeed!

But if you then tell your friends about this great author and their books, that will be pure magic!!

How can we encourage more readers to leave reviews for our books?

From Sally Cronin … an idea to encourage readers to also become reviewers.

Smorgasbord - Variety is the spice of life

I am very keen to make reviews a prominent feature of the book promotions and encourage readers to review the books that they buy and enjoy, or not as the case may be.

Word of mouth is still the most powerful marketing tool that anyone who is selling a product benefits from. Authors are no different, and our books tend to be judged by the number and quality that they have received.

Part of the problem is that those who are not writers of books or blogs are uncomfortable in offering reviews and feel that what they have to say is not important. Many who do review a book, leave just one line after their star rating, simply saying that the reader enjoyed or disliked a book, but they do not elaborate.

That is obviously very welcome. But whilst a potential reader does not want to read three pages filled…

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Time for a rethink?

I recently read two blog posts that resonated with me, primarily because I have been giving the entire write/publish/sell-lots-of-copies notion a rethink and am wondering how I might change the way I approach my own writing and finding new readers for it.

This article is from Ninja Writer, Shaunta Grimes, and this one, Misbelief, is from the most-brilliant Seth Godin.

Please go and read both – I’ll wait …

Now, I’m not suggesting we all completely revamp our marketing plans and incorporate something as unusual as what Shaunta has created on her blog. Nor should we declare it all to be simply “snake oil sales” and write off marketing completely.

We do … or, at least, I do, need to start replacing my misbelief in marketing my writing with a better belief in my writing (and the writing of authors in general) overall – as Seth declares – and think even further outside the box – as Shaunta outlines she is doing.

Those who know me know that I’m not short on BIG ideas! I’ve posted a number of these ideas here on my blog (links are on this dedicated page) and several of these ideas came to me after reading posts and books written by Seth Godin. (If you are not subscribed to his daily blog posts, I suggest you sign up immediately. He really gets the creative juices flowing! Most Read vs. Best Sold – my purple cow is a case in point.) And I always like to think outside the box anyway … generally about the next-town-over from that box, in fact. I learned long ago that:

So, off I go to think differently, again, and revise, revamp, rejig the way I promote and find readers for my own books and for those written by author-friends. I don’t know what those changes will entail, but watch for something new on this blog and on my others, as well as in my use of social media. A change is as good as a rest, right? And that goes not just for me but for my readers and followers and fellow authors, too. In the meantime, I’m off to think and to read and to write. I do hope I can come up with some ideas that will be of use to everyone and of benefit specifically to readers out there. Maybe not quite like one of my childhood heroes …

… but you get the idea.

April is Poetry Month!

Since this is the month to celebrate poetry and poets, I thought I would provide you with a list of the poets I have previously featured on my other blog, Reading Recommendations. All links will take you to each poet’s promotion.

Kimmy Beach

Frank Beltrano

Jane Dougherty

Agnes Mae Graham

Blaine Greenwood

Felicity Harley

Bruce Hunter

Alice Major

Dave Margoshes

rob mclennan

Bruce Meyer

Peter Midgley

Kirk Miles

Ken Rivard

Hendrik Slegtenhorst

Ron Smith