Category Archives: book clubs

FREE continuing promotion right under your nose …

READERS will also find this interesting (and they can *see below how they may help), but …

This post is mainly for all you angst-ridden authors out there who moan and groan about how little promotion and publicity you receive for the books you publish. Yes, it’s true, there are definitely fewer outlets reviewing books or interviewing authors. So what are we supposed to do to get the word out and attract new readers to our work?

I have a cunning plan!

When I ePublished my first novel, I received “some” attention (i.e. Not a lot …) for my efforts, but I carried on regardless and continued to promote other authors, as well as my own books, through my business Alberta Books Canada. Then I moved back to the Caribbean and become much more involved in the online writing community, especially with regards to indie authors around the world who were in the same boat as me – wondering how the heck to promote our books effectively. And how to attract new readers to books in general.

Once I became part of that community – of bloggers as well as indie authors – I realized there really WAS a lot of promotion available out there, and simply for the asking. We bloggers all usually have the same problem: what to write about for the next blog post. I discovered there were many sites looking for authors to interview and books to review, and also that were interested in posting guest spots on various subjects. So I began searching for blogs that would be interested in me and my books. Once I had a few links collected of my own promotions, I created a dedicated page for the novel on my own blog. If you click on Island in the Clouds and scroll down the page you’ll see I’ve added every link I could find. (Hint … Use Google to seach not only your own name, but the title(s) of your book(s). You’ll be amazed what comes up there!) This list on my blog is for the benefit of readers who may be interested in finding out more about me and my books. Only now I’m letting all those other sites do the talking for me.

In Nov. 2013, I began publishing another blog, Reading Recommendations, and have promoted more than 300 authors there for over 3 years. Many, many, many of these authors have “paid” me back in kind by reading and reviewing my books, interviewing me, or allowing me to post a guest spot on their blogs. I promote them, they promote me back!

So that’s how I managed to amass such an impressive looking list of promotion links for my novel!

But rather than just sit on my laurels and allow that page and those promotions to go unnoticed, I have regularly gone back to ensure those links were still valid and even reposted them all, one at a time, to social media, either Facebook or Twitter for me, thereby breathing new life into what were at the time (and still are!) excellent promotions of me and my books.

So … here’s my cunning plan for all of you out there looking for FREE ways to continue promoting your work – Do as I have done and repost any links to promotion you’ve received in the past. To make it easier on yourself, I suggest you create a page, as I did, and list everything there. That way it’s easy-peasy to go to the page, click on each link, and share it again, and at any time. I also have a Facebook page for my novels now, Bequia Perspectives Novels by Susan M. Toy, and post to that first then share on my personal Facebook page. My reasoning for reposting all of this early promotion is that I’ve attracted new readers and friends and fans over the years since these links were first published, so there’s bound to be someone out there who will be interested in reading them.

But the other thing I hope will happen – and this is the kicker, is that one of those readers who sees my reposting of promotion on social media will think enough of it to want to share with their own friends. And that, folks, is the beauty of social media … you just have no idea how far these shares will travel or who might be introduced to you and your books simply because you reposted an old promotion. Remember … no matter how long ago you may have published, your book is always new to a reader who has never read it!

Now, because I also promote other authors on my Reading Recommendations blog, I decided to start the repromotion ball rolling for that group and ran this announcement to the Facebook page, Reading Recommendations – a blog for Readers:

Here’s a promotion tip for all authors who have been featured on Reading Recommendations and reading recommendations reviewed … You’re always most welcome to re-post your promotion links anywhere, on your own website, blog and social media. You might just manage to attract new readers to your own work. I’ve been working through the lists alphabetically, trying to repost all of your promotions, but if each of you were to do this for yourselves, as well as for one or two of your fellow authors I’ve featured, there’s no telling how far the reach would be – for everyone! Besides, it’s free promotion and you’ve gotta love that!

That was a couple of days ago and, so far, I’ve noticed only 1 (ONE!) author has taken my suggestion and reposted all her RR promotions to social media. But she’s an author who constantly promotes my blog as well as promotions for other authors, so I wasn’t surprised. I am disappointed, however, that no one else has taken me up on the suggestion. So that’s why I decided to write this blog post, explaining the idea once again, and I hope to reach more of you out there. I encourage you to do as I do, in this case, and promote the pants off of whatever promotion you already have! And, while you’re at it, promote one or two – or more!, of your fellow authors, as well, because it’s not all about you, ya know … and it’s the right thing to do, so let’s share that love around!

The other thing that will happen is you will draw attention to those original links again, to the bloggers and sites where you were promoted – and, believe me, that renewed interest and increased traffic for old posts will not go unnoticed by those bloggers! You’ll be doing them a favour by attracting new readers to their sites, as well.

There you go! How to ensure FREE continuing promotion that’s right under your nose … Now get out there and share!
(And, please, I absolutely, positively encourage you to reblog this blog post on your own blog!)

*READERS, I haven’t forgotten you! Please consider getting in on this idea of free promotion by helping your favourite authors reach new readers. Whenever you see a promotion link posted, share it among your own friends, tell your book club/local library/local bookstore about the author and their books. We appreciate all the help we can get, but when you recommend our books to other readers and make them fans, that’s just pure gold! And we can’t thank you enough!

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Book Clubs … an idea

I’ve written about book clubs in the past and talked about their necessity and importance, not only for club members but also for we authors who are trying to get attention for our books. I don’t belong to a book club myself, but I did recently publish a guest post on my blog from Felicity Harley, titled My two book clubs and why I love them. Felicity pretty well sums up the reasons most readers join book clubs. I know the camaraderie and a shared interest in reading and books are the main reasons I’ve heard others have joined them. And definitely, having your book read by a book club, or being invited as a guest author to a meeting to speak about your book, are certainly the reasons why most authors I know love book clubs!

funny

I was thinking about recommending books this morning, about how we as readers hear about “what to read next” and how book clubs figure into the bigger picture of promoting our books to more readers. My mind was working in the way it usually does (and I know bjH is probably nodding her head right now in recognition, thinking to herself, “Oh, no, Susan. Not again …) and one thought about book clubs and their members led to another thought of how those book clubs could help spread the word further than to just their immediate membership about the books they’ve enjoyed.

What if book clubs were to take their discussion another step and post a review of a book they’ve discussed? That review could be posted to Goodreads or Amazon or the local library’s website. Anywhere online, really, as long as it catches the attention of more readers. And this review could be whatever the club decides, by whomever wishes to write it. But it should be a consensus of the members’ opinions and perhaps include some of the more important points of discussion during the meeting.

This way the book club would receive some public recognition and, trust me, those authors whose books are reviewed would be tickled pink! It’s one thing knowing that 10 or 12 club members have enjoyed what you’ve written. But if the club chooses to also share the news of their enjoyment with the reading public in general .. Well, then! Let me just say that I for one would be ecstatic if I suddenly saw a review on Goodreads posted by a book club that chose to read and discuss my book! (Besides which, we don’t always know a club has chosen to read our books in the first place. Just knowing that has happened would make me happy!)

So, is this idea do-able? Are there book club members out there reading this now who would be willing to suggest my proposal to their club, and possibly act on reviewing books publicly that they’ve read and discussed previously?

Another place where I’d be more than happy to post positive reviews from book clubs of any Reading Recommendations-promoted authors they’ve discussed is on my review blog, reading recommendations reviewed. (Authors I’ve promoted on Reading Recommendations are listed here and here. I also recommend you check through those two lists if you’re looking for ideas on which books and authors to discuss next.)

Please do share this post online, through social media and your blogs, but especially directly with any book clubs you know that might take me up on my suggestion. I’ve noticed there are book club blogs online, as well. I think they might like this concept. And please remember too that many public libraries and book stores also host book club discussions!

I don’t need to tell anyone reading this blog post that we authors manage to survive and keep writing through receiving good reviews that attract more new readers to our work. A positive review coming from a group of happy readers would constitute a major endorsement for many of us.

(So what do you think, bjH? A good idea this time?)