From Sally Cronin … an idea to encourage readers to also become reviewers.
I am very keen to make reviews a prominent feature of the book promotions and encourage readers to review the books that they buy and enjoy, or not as the case may be.
Word of mouth is still the most powerful marketing tool that anyone who is selling a product benefits from. Authors are no different, and our books tend to be judged by the number and quality that they have received.
Part of the problem is that those who are not writers of books or blogs are uncomfortable in offering reviews and feel that what they have to say is not important. Many who do review a book, leave just one line after their star rating, simply saying that the reader enjoyed or disliked a book, but they do not elaborate.
That is obviously very welcome. But whilst a potential reader does not want to read three pages filled…
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