In August this year, I had a great idea … and the very kind Seumas Gallacher allowed me space on his blog to not only write about the GoReadMe! Campaign, but also offered to be the first to have his books promoted using it.
He’s a brave man! While we may not have reached the target of readers we wished to attract within the time period we allowed, there were a fair number of new readers who discovered Gallacher’s books through this promotion, so I was pleased with the response.
I’m back now to do the same for my own writing, since I recently published a new novel in the Bequia Perspectives series. Here’s the background to the idea:
First, let’s go back a little way in time to a blog post I published in March of this year on the perennial subject that’s of interest to all authors – Looking for Readers in All the Right Places. (I had actually blogged about this dilemma a couple of times previous and those links are included in this post. If you are an author looking for readers then I suggest you read about all my previous ideas.)
We’re all familiar with the GoFundMe campaigns. They come in many different guises and are meant to help creators and business people raise the necessary funds required to launch and cover the expenses of producing a project by involving their friends directly in that financing.
So I posed the question, What about setting up a campaign called GoReadMe, and instead of raising money we raise awareness for reading and reading our books in particular?
That’s essentially the idea and how the campaign came to life. Here’s how it works:
We make the announcement that we are beginning a GoReadMe! Campaign for an author and we’re looking for 50 new readers who will “pledge” to read either one of the author’s books or a specific title. Not only will they pledge to read the book themselves, but they’ll also agree to recommend that book to another reader who will join in on the GoReadMe! Campaign. That way, we only need to find 25 unique readers, because those new readers will find the other 25 for us. The campaign lasts a month, during which time the author, and the author’s friends, promote the campaign, and the author keeps a public tally on their blog of the number of people who have pledged, and their names (or those who wish to remain “anonymous”), who have committed to reading a book and finding other new readers for it. Simple!
And, if friends have already read the author’s book(s) but still wish to become involved in the GoReadMe! Campaign, they can help by promoting this idea to their friends, encouraging others to become involved in reading this author’s great books!
In the end, what the “Readers” receive by pledging in this way is a warm/fuzzy feeling of not only discovering and reading a new book by a great author, but also the knowledge that they are helping to promote reading in general by becoming involved in this campaign in particular and encouraging more people to read.
By the way, I believe that the personal recommendation of a book by a friend is a much more effective way (word-of-mouth) of promoting a book than any review on Amazon or Goodreads, so that’s why I’m not suggesting that “write a review” be a requisite for readers pledging to take part in this campaign. No pressure, folks! Just pledge to read the book and find at least one other new reader. What can be simpler than that?
So, without further ado …
Announcing … the GoReadMe! Campaign for Susan M. Toy!
We need 50 people to pledge to read at least one of Susan’s books (listed below) and to recommend to one other reader that they do the same. You have 30 Days during which to pledge. This Campaign ends on Jan. 8, 2017. Please sign up in the comments section of this blog post. Thanks for taking part in this new GoReadMe! Campaign!
(By the way, ALL of my eBooks are available on Overdrive for libraries worldwide. If you prefer to read borrowed eBooks from your local library, you will be doing me a huge favour by recommending the library consider adding my book(s) to their collecction. Thank you!!)
There you have it, Folks! Please consider pledging (below in the comments section) and recommending my books to other readers. Share and retweet this post at will! Let’s try to make this GoReadMe! Campaign idea a “Thing”, okay?