From Kevin Brennan … on an interesting promotion/publication idea he and I were discussing recently.
I have an interesting idea a-brewing. A mere notion at this point. Maybe a whim, an impulse. Possibly just a funny feeling.
I was chatting with Susan Toy recently about book marketing and how difficult it is, and I mentioned that I’d just about had it with all the usual methods. It’s pretty clear that social media isn’t ideal for it because everyone sees you as spamming. And blogs are great for your brand, but potential book readers don’t really flock to your blog and then run out to buy your stuff. Advertising is expensive. Bookstores don’t like indies. Your friends and family can only do so much for you, word-of-mouth-wise.
In short, it’s hard out there for a book pimp.
So I told Susan that I was this close to putting a book out one copy at a time to readers who would accept a “pay what you want”…
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