#Authors #Marketing Yourself and Your Work (Final) Part FIVE

Here’s the final part of my series on Marketing that Chris The Story Reading Ape has been running on his blog.

Chris The Story Reading Ape's Blog

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Cartoon from Toonpool.com

The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.

Part 5

Another area of promotion you should consider developing – and only do this if you are comfortable with it – is speaking engagements. Speaking engagements are something your publisher will not arrange for you, unless they are approached directly by a group inviting you to speak. Make sure you are either allowed to sell books or that a bookseller has been asked to look after sales wherever you appear.

Here’s another important statistic I gleaned from reading Get Known Before the Book Deal: Authors who speak at events sell three times as many books. (This book is listed in the bibliography at the end of this post.)

You can give a straight reading from your book, but my preference is to hear an author talk about how…

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