This blog post is so right-on-the-money that I had to reblog it immediately! Thanks, David Gaughran, for pointing out the truth of the situation that has been right in front of out faces all along.
Since the huge shift to online purchasing and e-books, a common meme is that there is some kind of “discoverability” problem in publishing.
The funny thing is readers don’t seem to have any problem finding books they love. Any readers I talk to have a time problem – reading lists a mile long and never enough hours in the day to read all the great books they are discovering.
The real discoverability problem in publishing is that readers are discovering (and enjoying) books that don’t come from the large publishers. What these publishers have is a competition problem not a discoverability problem.
Amazon regularly gets slated for purported anti-competitive actions, but it has done more to create the digital marketplace than any other company. It has also done more to open up that marketplace to vendors of all shapes and sizes than any other company. Small publishers and…
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