This is the second in a 3-part series of posts on eBooks, print books, and my musings after having read many copies of both formats over this past year. Here’s a link to the first post: On eBooks and ePublishing – Part 1
For this post today, I have compiled a number of articles on the subject of selling books – both print and eBooks. Having been a bookseller and a publishers’ sales rep for most of my working career, I do know *something* about selling books to readers, to bookstores, and to libraries, as well as how to promote and publicize both print and eBooks. As far as I can see, after having promoted and sold my own publications, both in print and eBook formats, what we have is a broken traditional model that no longer works efficiently in getting books into the hands of readers, but that few people in the business want to let go of or fix. I have experimented with many new ideas I’ve developed on this subject and I promise to put those thoughts together in a future blog post. Some people in this book business will not be happy to hear what I have to say, but there needs to be a fundamental shift in how we conduct this business if we mean to ultimately serve the “end-users” – the Readers – who are the most important people in the writing-publishing-distributing-bookselling-lending equation. And we should never forget that.
New and innovative styles of bookstores that are thriving
From Publishers’ Weekly: Small Is Beautiful: Micro Bookstores Find a Place and The BookBar Expands to Meet Club Demand, both by Judith Rosen
From The Washington Post: Independent bookstores turn a new page on brick-and-mortar retailing by Michael S. Rosenwald
From TeleRead: Ada’s Technical Books shows how bookstores can survive in an e-book world by Chris Meadows
The Problem of Discoverability – How do you get known? How do readers find your books?
From Publishing Perspectives: What’s the Key to Solving the Book Discoverability Problem? by Edward Nawotka
From The Shatzkin File: Future systems needs for publishers to manage marketing becoming clear
From Writer.ly: 16 Key Ways to Sell eBooks, Drive Reviews (and Maybe Land on the New York Times Bestseller List) by Laura Pepper Wu
Ways that bookstores can improve their business
From Publishing Perspectives: Why Don’t More Bookstores Stock Self-published Titles? by Tanja Tuma
From GoodEreader: Kobo to bring e-Readers and eBooks to Spain via La Central Bookstores by Michael Kozlowski
From GalleyCat: Buying eBooks Through Your Local Indie Bookstore by Jason Boog
What the Big Boys are doing to improve their bottom lines
From The Bookseller: Sainsbury’s to cease selling physical books online by Lisa Campbell
From The Digital Reader: Amazon Vending Machines Now Popping Up in Airports, Malls by Nate Hoffelder
And there will always be the Chicken Littles
From Daylight Atheism: Chain Bookstores Are Doomed by Adam Lee
From Publishers’ Weekly: Sales of Print Units Slipped in 2013: Units sold through Nielsen’s retail & club channel fell 2.5% by Jim Milliot
And if you don’t see the whole slew of opportunities that I see in those last two articles then you have not been paying close attention!
Let your imagination run wild! Here’s a few examples of brick-and-mortar stores that have been nothing less than innovative. I’d also like to add a link to a Canadian independent bookseller I discovered recently who runs a successful brick-and-mortar as well as an online bookstore. Elizabeth Campbell Books seems to have got it right, in my books!
Would you like to share any interesting examples of bookstores (physical or online) or stores that carry and sell your books as part of their original business concept? Please comment below. I’d love to hear from you!