The Way Social Media Works – Redux!

I recently read that, whatever information you wish to promote or bring to someone’s attention (usually done now through email or by posting to social media), you must “tell” them a total of SEVEN TIMES before they get your message. So I’m revisiting a topic I recently posted to my blog, Social Media – Giving as well as Taking, and will count this as Time #2. Please don’t make me sound like a broken record in having to repeat this message another 5 times …

In Never Eat Alone, and Other Secrets to Success, One Relationship at a Time, author Keith Ferrazzi advises, when meeting anyone you want to network with or even those you just wish to be friends with, that you always offer them something before asking for what you want from them. Have a plan of what you might offer them. You may not receive what you want in return, but it’s always a good idea for the other person to feel that they will be receiving something from this relationship. And it’s not about keeping score either – you just offer to give and hope that you get in return. Generally, everything does have a way of evening out in the end. It’s like Karma … “a law in Hinduism which maintains that every act done, no matter how insignificant, will eventually return to the doer with equal impact.” So, give good and receive good.

Simple common sense, non?

And yet, still, so few authors out there promoting their own books and writing (some of them ad nauseum) seem capable of understanding this very fundamental idea: If you promote the work of others and not your own, if you share the postings of others, retweet their tweets, bring attention to them on your own blog, you will also receive promotion from them and their friends and their friends’ friends, right on down the line. If you post value to your own status updates that make it worthwhile for others to repost, because they think their own group of friends will be interested in what you have to say, you will eventually draw more attention to you, your own site, your writing and what you have published.

Not only will you be helping other writers find an audience for their work, but you will also be seen to be a nice person who supports their fellow writers and, Heck!, who has something important to say that isn’t just a lot of self-promotion.

So, instead of worrying that no one is sharing your postings about your own book, why not look at what you’re posting, and ask yourself: If this were some other artist whose post I was reading, would I want to share the information with my friends? Would I even want to like it? I’m not saying that you can’t write about yourself at all, just not as much or at least not all of the time. The more variety you have in your postings, the more “value-added” there is to the information you post, and the more sharing and liking you do of fellow writers’ posts, the more you’ll find that not only are your friends actually reading what you have to say, but they’re also liking, commenting on, and sharing your status updates or retweeting those posts on their Twitter accounts. And that’s the best way to get your name out there into cyberspace, bringing it to the attention of a far wider audience than you ever could have imagined.

Instead of gnashing your teeth because your message is not getting out there the way you had hoped it would, change your message and your strategy, giving others some promotion and attention. Hopefully, this will lead to some promotion from areas where you least expect it, sending you and your writing down new avenues, finding new followers and friends, all the while building good Karma.

After all, it has always been better to give than to receive.

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